This is supposedly the obvious risk-taker of the new set of George Orwell editions, but it’s certainly the one that people will (double) speak about.
Rather than mimicking Apple’s “gorgeous” style of demoing products (as Facebook and Microsoft do), Google yesterday played to their geek strengths and raised the bar sky high.
Google Glass could be thought of as as a.n.other of their barking tech adventures, but by bringing to life the magic of sharing what you’re seeing in this incredible, audacious way, they’ve opened a new frontier.
How long before Sportsmen and women are wearing descendents of Google Glass whilst playing their games? I can see Sky Sports gagging for this.
What a great way to launch a TV channel
There are many photo editing apps and many offer some kind of sharing.
Yet Instagram (see my previous post) is way ahead of the pack in popularity and buzz. This fantastic article goes into why. My favourite aspect is about how it deliberately limits its functionality. you can only load one image at a time. Imagine how natural it would seem to add many at once. But that would detract from the product’s simplicity and delight.
Design is finished not when there’s nothing left to add, but when there’s nothing left to take away.
When I got two copies of this CD through the post, I groaned. Not because I had been a doofus in ordering twice, but because returning items is usually so painful.
So it was with delight that I got this message from Amazon when starting the Returns process. That’s customer service good enough for me to tell everyone in ear-shot in the office.
Like everyone else, I’ve been beguiled by the unfolding hacking drama at News International.
It’s been well discussed that it took the confluence of tenacious, brilliant reporting from the Guardian with the amplifying power of social media to really land the killer blows.
One thing that’s really struck me, though, is the impact of social media on crisis management PR.
NI took the understandable step (eventually) of publishing an apology last weekend in all the nationals, followed by “and now let’s put it right” the day after. These are classic steps in the crisis management playbook.
However, are they relevant any more? Within moments of the apology being published, it’d been dissected, remixed, lampooned and re-broadcast by the Twittersphere – undermining its power markedly.
Traditional crisis management has relied on a scarcity of the ability to broadcast. I.e. get your message on tv/in the papers and that’ll drown out dissenters.
Not any more.
Well this is audacious. Their explanation says it all
This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.
The most popular posts on talkablelikeable in 2010, in exciting reverse order
10. The social web just got go-faster stripes
The introduction of easily-added ‘Like’ buttons to the web
9. A glimpse into the future of the web
Google and Arcade Fire’s fantastic demonstration of html5
8. Internet marketing – 1995 style
Superhighways and not so super haircuts
7. Rutger Hauer – The Man with the Guinness
Memories of that Guinness tv campaign
6. The birth of social TV
Real-time watercooler moments. Interesting, but hasn’t hurt Twitter at all
Terrific ad campaign for Movember
4. Should you buy an iPad? My experience so far…
Early thoughts on Apple’s new device. Reading it back seven months on, I pretty much still feel that way
3. If Carlsberg did action replays
Brilliant ad/spoof (and I still don’t know which)
2. If you type “Google” into Google, you break the internet
Originally posted in 2009, but still popular and still funny
1. Everything you ever needed to know about branding in 67 seconds
Almost annoyingly brilliant summation of branding from Steve Jobs.
Bang on the money guerrilla marketing.
link via the next web
This extraordinary ad/short film from Diageo makes for compelling viewing. Aside from the green screen magic (presumably?) and great choice of actor in Robert Carlyle, it is notable for two other reasons:
- Use of story
Appreciation of stories is hard-wired into our beings, and this is a good yarn with arcs, conflict, ambition and resolution. We’re being fed a brand story, but in such an engaging way that we accept it.
- Breaking media format
They’ve made an ad that is six and a half minutes long. Up until recently, such a length would have been laughably prohibitive, and indeed the days of 60 or even 90 second spectaculars seemed to be on the wane. But of course nowadays, good content spreads on digital channels where media cost is free and not constrained by programming breaks or convention.
thanks to the excellent Word magazine for the spot