Will supermarket shelves look like Piccadilly Circus?

New wireless power technology will allow packaging to light up in an eye-catching way. Whilst this will no doubt get annoying quite quickly, you can imagine retailers being keen to try this on high-margin goods. Flash forward a few years and will we be yearning for the peaceful supermarket days of 2011?

The induction technology behind this has other applications too, including cooking ready-meals in their packaging and alerting when due dates are near.