humour social surprise

One way to deal with a PR crisis

I love how O2 dealt with the social media backlash whilst their service was down yesterday

branding staying relevant

What if Microsoft was cool?

Minimally Minimal have an interesting branding thinkpiece re-imagining Microsoft as cool. I don’t like everything they’ve done in the execution, but the idea is thought-provoking.

They’ve been the naff whipping boys for nearly ┬áten years now and it would be fascinating if they could take the design and product momentum of Kinect, Windows 8 and Metro and package them within a cohesive narrative that really caught people’s imagination.

Is Ballmer the man to do this though?