Digging through some old files I’ve found these four posters I commissioned for lastminute.com through M&C Saatchi/Immediate Sales. They’re not my favourites but they’re the only surviving ones I have. The Blair “don’t plan” ad was an opportunistic response to the news that the then Prime Minister’s wife was unexpectedly pregnant.
The best ad we ran, IMO, was “Surprise your girlfriend. Take her sister to Paris.”
The LMN brand was all about spontaneity, adventure and romance. I have to say I think they lost that sheen, though they appear to be wanting to get it back.