Interesting observation from the ever-readable Noel Gallagher in this month’s Word magazine.
He postulates his theory that Oasis benefitted from a time when it took tangible effort from fans to get the band experience. There was no transient, half-hearted clicking of links – people had to really invest their time and effort. That engendered loyalty and camaraderie.
Just like bands, the over-supply of distractions and ease of switching attention means it’s harder than ever for brands to get famous and stay relevant. Being distinct and trying hard to give genuine value are the best ways to go Supersonic.
Well this is audacious. Their explanation says it all
This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.