Noel Gallagher on brand engagement (kinda)

Interesting observation from the ever-readable Noel Gallagher in this month’s Word magazine.

He postulates his theory that Oasis benefitted from a time when it took tangible effort from fans to get the band experience. There was no transient, half-hearted clicking of links – people had to really invest their time and effort. That engendered loyalty and camaraderie.

Just like bands, the over-supply of distractions and ease of switching attention means it’s harder than ever for brands to get famous and stay relevant. Being distinct and trying hard to give genuine value are the best ways to go Supersonic.


(The IT) Crowdsourcing

Graham Linehan, writer of Father Ted, Black Books and Father Ted is not only a funny fella, but also a seasoned whizz at social media.

Ahead of the filming of the fourth series of the IT Crowd, he’s asked fans to help dress the set

…send us your poor huddled zines, your artwork, your comics, your T-shirts, your memes. Anything you think should be in there that we might have missed

Not only is this financially sensible, but it’s also a great way of engaging fans, giving them a deeper sense of ownership and a real reason to spread the word about the new series.