authenticity crowdsourcing experience

Noel Gallagher on brand engagement (kinda)

Interesting observation from the ever-readable Noel Gallagher in this month’s Word magazine.

He postulates his theory that Oasis benefitted from a time when it took tangible effort from fans to get the band experience. There was no transient, half-hearted clicking of links – people had to really invest their time and effort. That engendered loyalty and camaraderie.

Just like bands, the over-supply of distractions and ease of switching attention means it’s harder than ever for brands to get famous and stay relevant. Being distinct and trying hard to give genuine value are the best ways to go Supersonic.


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How to get your town •really• noticed

Well this is audacious. Their explanation says it all

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.

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If Carlsberg did action replays

If Carlsberg are behind this, then full respect for speed and creativity.

If they didn’t, then credit is still due to them as a testamant to the power of their campaign idea

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(The IT) Crowdsourcing

Graham Linehan, writer of Father Ted, Black Books and Father Ted is not only a funny fella, but also a seasoned whizz at social media.

Ahead of the filming of the fourth series of the IT Crowd, he’s asked fans to help dress the set

…send us your poor huddled zines, your artwork, your comics, your T-shirts, your memes. Anything you think should be in there that we might have missed

Not only is this financially sensible, but it’s also a great way of engaging fans, giving them a deeper sense of ownership and a real reason to spread the word about the new series.

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The wisdom of crowdsourcing

I’m full of admiration for the Guardian’s smart harnessing of community to wade through the masses of MPs’ expenses documents.

Very talkable and very likeable.