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advertising disruption getting it wrong humour low cost marketing pr viral

Greenpeace and the double-edged light sabre

Fun and very well-made Greenpeace video attacking VW, but the comments are mixed at best, with many commenters suggesting they picked the wrong target.

[edit] looks like George Lucas didn’t appreciate the copyright infringement!

Categories
likeability mobile product shareability

A picture is worth 140 characters

I’ve said before that one of my favourite tricks in developing new products is simply to break one rule – take a successful formula and change just one thing.

Instagr.am does just that – it’s the Twitter model of easy microblogging, but based around photos rather than text and it seems to be catching fire by enabling people to broadcast their creativity to friends and strangers in a fast and customisable way.

There’s a need for this. Whereas Facebook’s blithely happy environment pulls towards the mainstream, emerging services such as Instagr.am skew towards the thoughtful and creative. And there’s a place for that.

Categories
advertising branding design

Why do we need so many typefaces?

 

Via

Categories
design

Steve Jobs’ other big presentation this week

After the hoopla of WWDC, it’s an interesting counterpoint to see Steve Jobs in a more regular business presentation – this one to the local Cupertino council about their proposed new campus.

The natural salesman in Steve shines through, and he outlines the benefits simply and passionately. Proof that any material can be made compelling.

It’s also another testament to Apple’s unhindered visions – they’re not just getting a new campus, but taking a shot at making the best office building in the world

via macrumors

Categories
crowdsourcing get famous likeability live product staying relevant surprise talkability viral

How to get your town •really• noticed

Well this is audacious. Their explanation says it all

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.

Categories
disruption location low cost marketing pr shareability surprise talkability viral

This guy has my laptop!

Amazing story of how someone tracked down the thief of his laptop and posted its webcam pictures for everyone to see.

It’s fantastic publicity for the tracking software used, Hidden. Had this been a deliberate PR stunt, it would have been genius.