clear thinking data monetisation

When the product being sold is… you

This comment by a user of Metafilter commenting on commercially-led changes to Digg made me stop and think in its directness. It’s a great insight and updates “there’s no such thing as a free lunch” for the data era.

If you are not paying for it, you’re not the customer; you’re the product being sold

(via @robmanuel)

advertising get famous humour

Dickens on demand

Next day the posters appeared in due course, and the public were informed, in all the colours of the rainbow, and in letters afflicted with every possible variation of spinal deformity, how that Mr Johnson would have the honour of making his last appearance that evening, and how that an early application for places was requested, in consequence of the extraordinary overflow attendant on his performances,—it being a remarkable fact in theatrical history, but one long since established beyond dispute, that it is a hopeless endeavour to attract people to a theatre unless they can be first brought to believe that they will never get into it.

Nicholas Nickleby, p.378