advertising authenticity branding clear thinking design disruption invention likeability mobile monetisation pr product productivity staying relevant strategy surprise talkability

Thank you Steve

clear thinking data monetisation

When the product being sold is… you

This comment by a user of Metafilter commenting on commercially-led changes to Digg made me stop and think in its directness. It’s a great insight and updates “there’s no such thing as a free lunch” for the data era.

If you are not paying for it, you’re not the customer; you’re the product being sold

(via @robmanuel)

advertising invention monetisation staying relevant

A viable way to get rid of TV ads?

People don’t like ads interrupting their viewing, and adverts that aren’t relevant to particular viewers (or skipped) don’t work.

Step forward MirriAd – a neat way of allowing product placement to be inserted post production.  Its effectiveness will all be down to execution, but it’s a very neat idea. Imagine being able to place ads into programmes tactically at a minute’s notice, or show ads for products a particular viewer has been researching online.

Check out the video demo.

likeability Misc monetisation surprise talkability

A mad idea

Nice transmedia support for Mad Men.

reissued by Grove Press after being out of print for 45 years

Via BoingBoing

invention monetisation product

Taking successful brands to new platforms

Shameless plug alert

I’m quite proud of these two iPhone app projects that I’ve been part of. So far they appear to be doing pretty well. I genuinely recommend them (click for iTunes links)

Picture 1

Picture 2

likeability monetisation

The Guardian iPhone app – getting people to pay for content

I wrote a piece back in May saying that people would pay for content if it was made easy.

The Guardian have just launched their iPhone app – priced at £2.39. On first use it looks very slick and well thought through.

There’ll be plenty of people looking to see how this does, but to me it it feels like a far smarter option than paywalls.

Guardian iPhone app

disruption e-commerce monetisation

How to get people to pay for content: make it easier

The web is awash with reaction to Rupert Murdoch’s plans to charge for newspaper content online. Is he a rare voice of reason or does he just not get it?

I think people will pay for digital content – if it’s easy enough.

The problem with handing over £0.99 to read a newspaper online is not the price – it’s just too much hassle. You have to fill in your details, confirm your email address, enter your credit cards etc. Urgh. Simple micropayments have never been cracked on the web.

Apple have shown the way forward. No-one was buying digital music till they made it easy. No-one bought mobile apps till it became a breeze to do so. The sweet integration of device (iPhone), content (apps, music, tv) and store (iTunes) removes all the barriers. They’ve made it almost fun to spend.

When paying for good content on the web is this easy, people will do it.


btw, would anyone have bought iFart on the web using a credit card?