Category: live

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business development ideas live

Chelsea Fringe

On my cycle home, I pass one of the locations for Chelsea Fringe every evening and have been meaning to post about it. Chelsea Fringe – what a great idea. The Edinburgh Fringe is now the gem of the Edinburgh Festivals and started, I believe, as a response to the more traditional Edinburgh International Festival with its impressive, but elderly tattoo.

Gardening is and should be more accessible that just the rarefied experience offered by the Chelsea Flower Show, so the notion of a Fringe adds, at a stroke, a hint of cool and modernity – and increases the overall appeal and accessibility.

What else could do with a fringe? Ideal Home Fringe? The Proms Fringe? Glyndebourne Fringe? Henley Regatta Fringe?

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Categories
experience likeability live surprise talkability

Google put on the best tech demo ever

Rather than mimicking Apple’s “gorgeous” style of demoing products (as Facebook and Microsoft do), Google yesterday played to their geek strengths and raised the bar sky high.

Google Glass could be thought of as as a.n.other of their barking tech adventures, but by bringing to life the magic of sharing what you’re seeing in this incredible, audacious way, they’ve opened a new frontier.

How long before Sportsmen and women are wearing descendents of Google Glass whilst playing their games? I can see Sky Sports gagging for this.

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advertising experience invention live location surprise talkability

Push to add drama

What a great way to launch a TV channel

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branding likeability live surprise

Noted

Nice touch: personalised notebooks at today’s Think Google event.

No big “come and get yours” sign, but subtle self discovery. I was the first person to arrive and it took me a few seconds to twig why so many names were on the bookshelf.

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Categories
likeability live pr staying relevant

Simultweeting

Encouraging parallel conversations during live events has been gathering pace recently. The Guardian have long had much success with their interactive minute-by-minute coverage of sport, and more recently live rolling news.

Even sweet old Radio 4 is getting in on the act; last night I heard them encouraging people to use the hashtag #r4riot and join in with one of their live shows.

But my favourite example recently is Riz Ahmed, an actor in Four Lions, tweeting live (simultweeting?) along with a screening of the film on TV. What a great way to spread the word and encouraging re-watching. It’s a bit like the audio commentaries you get as extras on DVD, but much more vital.

 

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crowdsourcing get famous likeability live product staying relevant surprise talkability viral

How to get your town •really• noticed

Well this is audacious. Their explanation says it all

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city.

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live surprise

Turning a classic London bus into a mobile studio

One of the more unusual projects I’ve had to manage was the transformation of a classic (but battered) Routemaster bus into a fully-functioning mobile studio for outside broadcasts.

In late 2005 as those much loved icons of London had been decommissioned en masse, I’d dreamily floated the idea of turning one into a roaming studio. And yet, I was in unchartered waters when my boss said, “well, sort one out then”.

So it was on a rain-splattered day in December 2005 that I found myself handing over £8,000 and collecting RML 2573 from some Godforsaken windswept depot in South London. Showbiz indeed.

Here you can see the transformation in a series of rather shoddy shots, culminating in an appearance of the breakfast show team at Gray’s School in June 2006

Bonus detail for bus fans – the renovation was by Southeast Coachworks