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advertising experience invention live location surprise talkability

Push to add drama

What a great way to launch a TV channel

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disruption location low cost marketing pr shareability surprise talkability viral

This guy has my laptop!

Amazing story of how someone tracked down the thief of his laptop and posted its webcam pictures for everyone to see.

It’s fantastic publicity for the tracking software used, Hidden. Had this been a deliberate PR stunt, it would have been genius.

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authenticity likeability location staying relevant

Facebook just became the Mayor of Location

…but they need to avoid news feed pollution. It was already pretty grating seeing too many Foursquare check-ins. Now that’s going to step up another order of magnitude.