Thanks for the overlay, EE – I’d never have worked out what those buttons did!
This is supposedly the obvious risk-taker of the new set of George Orwell editions, but it’s certainly the one that people will (double) speak about.
How to guarantee mediocrity
Great line from Apple’s Jonathan Ive on the role (or not) of research in product development:
“we don’t do market research,” because “it will guarantee mediocrity and will only work out whether you are going to offend anyone.”
Testing, listening and optimising is great. Blanding out ideas so as not to upset anyone, or using research to cover your arse isn’t.
It’s funny because it’s true
After the hoopla of WWDC, it’s an interesting counterpoint to see Steve Jobs in a more regular business presentation – this one to the local Cupertino council about their proposed new campus.
The natural salesman in Steve shines through, and he outlines the benefits simply and passionately. Proof that any material can be made compelling.
It’s also another testament to Apple’s unhindered visions – they’re not just getting a new campus, but taking a shot at making the best office building in the world
Natural design v engineering tension
Fascinating post from former design chief at Nokia, laying bare his frustrations at innovating in a mega corporation. Alongside some eye-popping comments, this stood out as something to be wary of, yet embraced and made useful:
“Designers are also, by training and predilection, inclined to design for the usual, where engineers are taught a kind of rigor that compels them to account for, and overweight, low-probability events.”
This is wild
Imagine when this technology is built into car windscreens or even contact lenses
This list of Dieter Rams design principles is eternal. I expect that the work of Apple’s Jonathan Ive would stand up well to this test. Picture the iMac/iPod/iPhone as you read down it.
I’m reminded of that wonderful aphorism about design being complete not when there’s nothing left to add, but when there’s nothing left to take away.
Vitsœ’s designer, Dieter Rams. Photograph by Abisag Tüllmann