I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.
Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:
we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.
The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.
Businesses are all getting to grips with the sensitive and tricky task of dealing with the wonderful world of bloggers. Most companies are extremely careful to be respectful of this emerging news channel.
“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.
“Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.”
While this will doubtless cause much shocked Twittering, you have to admire Ryanair’s clear, if blunt, stance. It’s absolutely in line with their no-frills, low-cost positioning.