low cost marketing surprise viral

Going the extra mile

I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.

Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:

we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.

The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.


Street cred

Google’s amazing Street View coming to the UK is impressive enough, but you gotta love the little touches to make it even more talkable – as the BBC report:

hidden among the images is the popular children’s book character Wally – of striped-jumper Where’s Wally? fame – in one UK location.


Bullet time

I was doodling around this morning looking at slo-mo camera geekery when I stumbled upon this extraordinary bit of film, shot at 5,000+ frames per second:

Having seen this on a tech site, I didn’t know I was watching an ad. So when the boy appeared I instinctively had a “What?!? No……” reaction.

Had I seen it in a regular ad break, I think it would have been less surprising/impactful. Does marketing work better or worse when people aren’t expecting it?

And is that a good thing?

low cost marketing viral

Watch this

Publicity for the Watchmen movie is in full swing. I enjoyed the spoof news wrap around Metro this morning, but even more the free sheet of blood-splattered smiley stickers I was handed at Charing X.

Simple, iconic and highly viral.


Flying in the face of convention

Businesses are all getting to grips with the sensitive and tricky task of dealing with the wonderful world of bloggers. Most companies are extremely careful to be respectful of this emerging news channel.

Which is what makes Ryanair’s position on dealing with bloggers, given to Travolution and  reported in the Guardian, so extraordinary

“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.

“Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.”

While this will doubtless cause much shocked Twittering, you have to admire Ryanair’s clear, if blunt, stance. It’s absolutely in line with their no-frills, low-cost positioning.


Twitter ye not

Doonesbury March 2nd