Nice transmedia support for Mad Men.
reissued by Grove Press after being out of print for 45 years
Via BoingBoing
Nice transmedia support for Mad Men.
reissued by Grove Press after being out of print for 45 years
Via BoingBoing
Miso is kinda like Foursquare for TV – you check-in to programmes you’re watching.
It might be easy to dismiss Miso as derivative, but I think it’s got a good chance of catching on (I’ve talked about Real-time watercooler moments and social tv before).
Whereas “Bob just checked in to North Acton station” is so what, “Bob just watched Madmen episode 4×10 can elicit real interest for a conversation – “Ooh what did you think of the bit where…?”
I suspect we’ll see a slew of other non-location check ins – sports games? fashions? video games? books? I can imagine “Dave just checked into The Girl Who Kicked the Hornet’s Nest” being a basis for a conversation.
One of my favourite NPD tricks is Break One Rule – take a successful formula and change one thing. I think Miso does this well.