Nice transmedia support for Mad Men.
reissued by Grove Press after being out of print for 45 years
Via BoingBoing
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Month: October 2010
I know it’s clinical old CRM, but it still made me feel good that O2 sent me a surprise bar of chocolate
Miso is kinda like Foursquare for TV – you check-in to programmes you’re watching.
It might be easy to dismiss Miso as derivative, but I think it’s got a good chance of catching on (I’ve talked about Real-time watercooler moments and social tv before).
Whereas “Bob just checked in to North Acton station” is so what, “Bob just watched Madmen episode 4×10 can elicit real interest for a conversation – “Ooh what did you think of the bit where…?”
I suspect we’ll see a slew of other non-location check ins – sports games? fashions? video games? books? I can imagine “Dave just checked into The Girl Who Kicked the Hornet’s Nest” being a basis for a conversation.
One of my favourite NPD tricks is Break One Rule – take a successful formula and change one thing. I think Miso does this well.
