People don’t like ads interrupting their viewing, and adverts that aren’t relevant to particular viewers (or skipped) don’t work.
Step forward MirriAd – a neat way of allowing product placement to be inserted post production. Its effectiveness will all be down to execution, but it’s a very neat idea. Imagine being able to place ads into programmes tactically at a minute’s notice, or show ads for products a particular viewer has been researching online.
Check out the video demo.
Fascinating post from former design chief at Nokia, laying bare his frustrations at innovating in a mega corporation. Alongside some eye-popping comments, this stood out as something to be wary of, yet embraced and made useful:
“Designers are also, by training and predilection, inclined to design for the usual, where engineers are taught a kind of rigor that compels them to account for, and overweight, low-probability events.”
There’s no Dislike button, it’s tricky to block people and there’s no option to Reject event invites (you can only Ignore them). It’s all terribly inoffensive.
And that’s a key reason for Facebook’s incredible success.
The internet can be a horrible place. People shoot off unfair blog posts, thumb down your comments on YouTube and have you ever read the article comments on the Daily Mail website. Or even worse, the Guardian!?!
Facebook offers a Disnified version of the internet for people. Everything is OK and you won’t get bruised. It’s like going back to the playground, but this time there are no bullies. Everyone has to wear a name tag and play nice.
We’re all vulnerable and we all have egos. Zuckerberg is either a genius or he’s stumbled on a genius idea.
Please Like this post.
For anyone interested in keeping up with mobile (that should be everyone, right?), I recommend signing up to the Mobile Fix from Addictive – a smart new mobile agency.
This week, they pointed to to another terrific deck from Mary Meeker. The stats on mobile seem to get more and more amazing. The growth in transactions, sales outstripping desktops and the shift in time spent connected to handheld devices is compelling.
This is a train everyone really needs to be on.
When you make a movie, always try to discover what the theme of the movie is in one or two words. Every time I made a film, I always knew what I thought the theme was, the core, in one word. In “The Godfather,” it was succession. In “The Conversation,” it was privacy. In “Apocalypse,” it was morality.
Francis Ford Coppola: On Risk, Money, Craft & Collaboration
One of the more unusual projects I’ve had to manage was the transformation of a classic (but battered) Routemaster bus into a fully-functioning mobile studio for outside broadcasts.
In late 2005 as those much loved icons of London had been decommissioned en masse, I’d dreamily floated the idea of turning one into a roaming studio. And yet, I was in unchartered waters when my boss said, “well, sort one out then”.
So it was on a rain-splattered day in December 2005 that I found myself handing over £8,000 and collecting RML 2573 from some Godforsaken windswept depot in South London. Showbiz indeed.
Here you can see the transformation in a series of rather shoddy shots, culminating in an appearance of the breakfast show team at Gray’s School in June 2006
Bonus detail for bus fans – the renovation was by Southeast Coachworks