authenticity likeability surprise

John Walters

Just read an enjoyable article about John Peel’s producer and general wit John Walters. He spent many years bringing interesting, new arts to the masses, best summed up in his wonderful stated aim,

To give the public what they didn’t know they wanted

design ecommerce product

How to make your shopping cart suck less

It’s funny because it’s true

See the full article/comic here

advertising ambient humour surprise

Eye-catching ambient marketing

Some great examples of get-noticed thinking listed here