Good read from the Economist re Jeff Bezos’ approach to risk-taking. For me, this is the key moment and is the very essence of why traditionally successful companies are so vulnerable to disruption and change. It’s just not in their DNA.
This may explain why Mr Bezos is so keen to ensure that Amazon preserves its own appetite for risk-taking. As companies grow, there is a danger that novel ideas get snuffed out by managers’ desire to conform and play it safe. “You get social cohesion at the expense of truth,” he says