An authentic brand tone of voice

Bob Dylan, speaking at Musicares

Sam Cooke said this when told he had a beautiful voice: He said, “Well that’s very kind of you, but voices ought not to be measured by how pretty they are. Instead they matter only if they convince you that they are telling the truth.”

Charging for services : value v cost

A guy wakes up one Sunday morning to find the kitchen flooded. Water is spurting everywhere and things are getting ruined. 


He tracks down a plumber who arrives to a fraught family scene. ‘Thank god you’re here’, says the dad. 

The plumber surveys the situation, pulls a tool out of his bag and stops the burst immediately. 

‘That’s fantastic’, says the guy, ‘how much do I owe you?’

‘£100’ says the plumber. 

‘£100?’. says the dad. ‘It only took you two minutes!’

‘No’, says the plumber, ‘that took me 25 years’