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clear thinking data monetisation

When the product being sold is… you

This comment by a user of Metafilter commenting on commercially-led changes to Digg made me stop and think in its directness. It’s a great insight and updates “there’s no such thing as a free lunch” for the data era.

If you are not paying for it, you’re not the customer; you’re the product being sold

(via @robmanuel)

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