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advertising invention monetisation staying relevant

A viable way to get rid of TV ads?

People don’t like ads interrupting their viewing, and adverts that aren’t relevant to particular viewers (or skipped) don’t work.

Step forward MirriAd – a neat way of allowing product placement to be inserted post production.  Its effectiveness will all be down to execution, but it’s a very neat idea. Imagine being able to place ads into programmes tactically at a minute’s notice, or show ads for products a particular viewer has been researching online.

Check out the video demo.

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