likeability monetisation

The Guardian iPhone app – getting people to pay for content

I wrote a piece back in May saying that people would pay for content if it was made easy.

The Guardian have just launched their iPhone app – priced at £2.39. On first use it looks very slick and well thought through.

There’ll be plenty of people looking to see how this does, but to me it it feels like a far smarter option than paywalls.

Guardian iPhone app

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