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Ten principles of good design

This list of Dieter Rams design principles is eternal. I expect that the work of Apple’s Jonathan Ive would stand up well to this test. Picture the iMac/iPod/iPhone as you read down it.

I’m reminded of that wonderful aphorism about design being complete not when there’s nothing left to add, but when there’s nothing left to take away.

Vitsœ’s designer, Dieter Rams. Photograph by Abisag Tüllmann

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