Graham Linehan, writer of Father Ted, Black Books and Father Ted is not only a funny fella, but also a seasoned whizz at social media.
Ahead of the filming of the fourth series of the IT Crowd, he’s asked fans to help dress the set
…send us your poor huddled zines, your artwork, your comics, your T-shirts, your memes. Anything you think should be in there that we might have missed
Not only is this financially sensible, but it’s also a great way of engaging fans, giving them a deeper sense of ownership and a real reason to spread the word about the new series.