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clear thinking strategy

Ever noticed how hard it is to be unpleasant on Facebook?

There’s no Dislike button, it’s tricky to block people and there’s no option to Reject event invites (you can only Ignore them). It’s all terribly inoffensive.

And that’s a key reason for Facebook’s incredible success.

The internet can be a horrible place. People shoot off unfair blog posts, thumb down your comments on YouTube and have you ever read the article comments on the Daily Mail website. Or even worse, the Guardian!?!

Facebook offers a Disnified version of the internet for people. Everything is OK and you won’t get bruised.¬†It’s like going back to the playground, but this time there are no bullies. Everyone has to wear a name tag and play nice.

We’re all vulnerable and we all have egos.¬†Zuckerberg is either a genius or he’s stumbled on a genius idea.

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