Tag: music

Categories
pr surprise viral

Dangerous PR opportunity

Boing Boing reports that, due to legal issues with his label, Danger Mouse is to release:

a blank CD-R in a jewel case with art and liner notes. Fans can just download the music off a P2P site and burn it to the CD-R.

I’m sure this is a genuine case of label/artist differences, but if it were a PR stunt cooked up to raise awareness of the album, it’d be genius.

Imagine: once the hype around Danger Mouse’s audacious blank CD release has peaked, both parties could suddenly come to an agreement to release the album for real and cash in on the publicity.

Categories
disruption

Relax

I wonder whether the jailing of the Pirate Bay founders will actually have the unintended effect of increasing file sharing?

Suppressing things there is a huge market for rarely works and the publicity around this verdict will likely produce copycat services and spread the awareness of bittorrent technologies further into the mainstream.

I heard a great line attributed to Cory Doctorow “P2P is a demand signal from the market”.

More power to forward-thinking business models such as Spotify, gaming tie-ups and ad-funded services.

200px-relax_single

Categories
low cost marketing surprise viral

Going the extra mile

I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.

Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:

we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.

The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.