Tag: disruption

Categories
check-ins shareability staying relevant

Check-ins for TV – the meme keeps growing

Miso is kinda like Foursquare for TV – you check-in to programmes you’re watching.

It might be easy to dismiss Miso as derivative, but I think it’s got a good chance of catching on (I’ve talked about Real-time watercooler moments and social tv before).

Whereas “Bob just checked in to North Acton station” is so what, “Bob just watched Madmen episode 4×10 can elicit real interest for a conversation – “Ooh what did you think of the bit where…?”

I suspect we’ll see a slew of other non-location check ins – sports games? fashions? video games? books? I can imagine “Dave just checked into The Girl Who Kicked the Hornet’s Nest” being a basis for a conversation.

One of my favourite NPD tricks is Break One Rule – take a successful formula and change one thing. I think Miso does this well.

Categories
disruption

Relax

I wonder whether the jailing of the Pirate Bay founders will actually have the unintended effect of increasing file sharing?

Suppressing things there is a huge market for rarely works and the publicity around this verdict will likely produce copycat services and spread the awareness of bittorrent technologies further into the mainstream.

I heard a great line attributed to Cory Doctorow “P2P is a demand signal from the market”.

More power to forward-thinking business models such as Spotify, gaming tie-ups and ad-funded services.

200px-relax_single

Categories
low cost marketing surprise viral

Going the extra mile

I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.

Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:

we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.

The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.