Categories
likeability pr

Beats working

Want to attract the best talent to your company? Releasing videos like this is far more effective than running ‘inspiring’ posters in airport corridors

The full 18 mins are worth watching, but if you want a flavour, start at 10’14”

Categories
low cost marketing surprise viral

Going the extra mile

I’ve mentioned before how Nine Inch Nails are heading the pack for bands (and brands) in turning forces usually seen as disruptive to their advantage.

Well, they’re at it again. As reported by the splendid (and often outlandish) B3ta newsletter:

we have to salute former Nine Inch Nails drummer Josh Freese. You can download his album for $7, but the more money you pay the more additional goodies he’ll throw in. For $50 he’ll call you up and thank you personally. For $1000 the extras include him coming round your house and doing your laundry.

The full list is here. Whether this is a genuine offer or just some guff to get people talking, it works and it’s marvellous.