Businesses are all getting to grips with the sensitive and tricky task of dealing with the wonderful world of bloggers. Most companies are extremely careful to be respectful of this emerging news channel.
Which is what makes Ryanair’s position on dealing with bloggers, given to Travolution and reported in the Guardian, so extraordinary
“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.
“Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.”
While this will doubtless cause much shocked Twittering, you have to admire Ryanair’s clear, if blunt, stance. It’s absolutely in line with their no-frills, low-cost positioning.