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humour likeability surprise talkability

1UP for Google

Surely the most talkable Google Doodle for a while? A fully playable pacman, even with “Insert coin” button for two player mode!

I wrote last year about how staying likeable would help lessen worries about Google’s size and influence. After a year of fairly flat launches (Wave, Buzz), it’s good to see they’ve got their playfulness back (and some cool products too).

Meanwhile, facebook is the new 200lb gorilla that could do with a refresher in the importance of likeability. The current concerns about privacy seems to be getting realĀ traction.

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