Too often mission statements are glib, interchangeable and soaked with avarice. Businesses might as well use a website to generate one.
Great ones are simple, positive and rally everyone behind an idea. Twitter appears to have one of those. Techcrunch reports, as part of the controversial leaked documents haul, that internally they are shooting:
to be the pulse of the planet
I think that’s great – memorable, audacious and benevolent.