authenticity branding likeability

Connected thinking

It’s smart of Pret to offer free wi-fi, but it’s smarter still to puncture the dryness of the message with witty, on-brand support copy

2 replies on “Connected thinking”

I’ve always been an admirer of Pret’s in-store marketing – particularly the quality of its copy. Conversational without being chatty, clever without being overtly so – simple, effective marketing that clearly differentiates its brand from its competitors.

As one of the itinerant Pret wi-fi community, what does strike me is that over half of the others I see also have Macbooks. Not bad when PCs are supposed to take 80%+ of sales. Is it because the Mac is the only possession of most of us poverty-stricken marketing sector consultants? Or is it because PCs are rubbish…?

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