The story behind Maybe It’s Because I’m a Londoner is one of the most popular posts I’ve written here, so I was pleased to discover this ‘making of’ trade video we made for the follow-up ad for Capital FM in 2005.

I’m pretty proud of it. Looking back, the effort, thinking and professionalism shines through. It’s also quite clear how expensive the ad was and I wonder if radio will ever see its like again – not that this execution or media approach would necessarily be right today. 2005 was before anyone had heard of YouTube, Facebook or Twitter.

Many thanks to the excellent Alex Boyesen of Digital Mixes who made this video