advertising branding likeability

True Blood poster – truly bloody awful?

The task when launching media products is clear: get noticed, generate trial.

In True Blood, the FX channel have got an awesome property. Now in its second season on HBO, the vampire series is dark, sexy, supernatural and sophisticated.

Sadly, I fear this poster does not convey any of that; it’s aiming too low and simply lacks, umm, bite.

Do watch the programme though – it’s excellent.

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