likeability low cost marketing surprise

Capturing attention

Googling for information on the (apparently fabulous) Bold Tendencies III exhibition in Peckham, I stumbled on the Londonist’s website.

All routine stuff, but note the polite, likeable way they sniffed that I’d arrived from search and tailored a friendly message inviting me to subscribe to or bookmark their site.

Nicely done with exactly the right balance of call-to-action v pushiness.

Picture 19

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