likeability pr product staying relevant talkability

Air New Zealand adds beds in economy class

Reported on Gadling, this is the very essence of talkable, likeable. Beds in economy. Oh yes.

As Kathryn Gregory, director of marketing for the Americas region recently said, “We like to look at what the other airlines are doing in their marketing and then… don’t do that.”


Thanks to @jackschofield for the heads up

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