branding surprise


What do you do when you’ve got great brand heritage but the times are changing?

Re-imagine, re-introduce or remix your product.

Trainer companies have long found new ways to benefit from nostalgia – see Reebok Classics or Converse all-stars – and long-defunct video games are making a comeback on new platforms.

I wonder how long it will be before mobile phone manufacturers do something with classic handsets?

Up to now phones have been getting smaller, techier and more serious. Maybe there’s opportunity in doing something different – I can imagine Shoreditch fashionistas slipping their SIM card into a second, old-skool phone before a night out.

As a brand opportunity, heritage in mobiles is one thing Nokia and Motorola have over Apple.