When I heard that Apple had bought a mobile ad company, I was quite surprised – it seemed a bit run of the mill for a ‘magical’ brand like theirs.
So watching Steve Jobs introduce the iAd platform at yesterday’s iPhone 4.0 preview yesterday, I wasn’t expecting much.
But it’s just possible, as Del Trotter might have said, that “they’ve only gone and bloody done it”.
And it is pure testament to unconstrained thinking. Audaciously, they’ve not only decided to get in the mobile ad game, but redefine it. And do better-than-TV along the way. AND suggest that search driven ads (hello Google) don’t work for mobile.
Check out the video. What do you think?