A-list evidence of the mainstreaming of social media marketing: Britney Spears’ people are looking for someone to manage her presence on Twitter, Facebook et al

This is no gimmick – it’s the right way to manage her reputation through engaging with fans where and how they spend their time. It also allows her to side-step media spin and position herself exactly as she wishes.

More traditional products and services must wake up to the opportunity and threat here – their brands are already being talked about on the net – they’re just not involved in the conversation.