Mails of the Unexpected

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Stuff you knew you needed to know

Twitter released the most awkward strategy statement in interweb history to widespread snorting.

Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.

Surely the sweating fruit of an overlong meeting, it waddles in at 220 characters and ambitiously contains the word ‘world’ three times. As Jon Gruber points out, if any company should be able to fit its strategy into a single tweet, it’s Twitter.

Generate your own Twitter Strategy Statement here

The reinvention of Microsoft continues apace. Things that would have been previously undoable are blinking into the Redmond daylight. Office for iOS is now (sort of) free and whilst the Microsoft Band may not be as tasteful as the Apple Watch, it is here.

And what’s up with Amazon? The Fire phone appears to have been a damp squiband the new Kindle disappeared off my wishlist after this review. Their new “Siri in a can” Echo device feels like a solution in search of a problem. Imagine the faff of moving it from room to room when you already have a phone with you.

… and stuff you didn’t

Managing distraction is something I expect to return to regularly. I think history will characterise this era as when we struggled to balance the sudden, wonderful access to everything with finding the protected calm we need to process thoughts.

That’s why the Hemingwrite is both brilliant and contrary. A typewriter with a simple screen, it reimagines the word processors of the 1980s and creates a distraction-free writing environment. The kicker is that it does have internet access, but only for Dropbox and Google Drive backup.

Spot when a salesman is playing you. Be aware of the feel, felt, found sales technique. I understand that you don’t want to click that link, but I showed someone yesterday – and he loved it!

Simplifying things. I love the anecdote that design isn’t finished when there’s nothing left to add, but when there’s nothing left to take away. This calculator app is beautifully minimalist and even manages to remove the ‘equals’ button.