Categories branding Driven to distraction Post author By Carl Post date February 18, 2009 4 Comments on Driven to distraction Is there nowhere the Top Gear brand can’t go? Full marks for lateral opportunism and carrying through their trademark irreverent wit Tags brand extensions, humour ← Keep it real. Really. → Hashmemes – catch one if you can 4 replies on “Driven to distraction” So thousands of people will be ‘uncovering The Stig’ this Easter – I thought that the Daily Star had already done this… It’s a good way to make some extra cash, and does have some of the usual humour, but I think it’s reached the point where any element of cool or rebellion has been totally lost. I know Top Gear is hardly a niche product, but admitting that you like cars and behaving like a hooligan etc was still slightly rebellious in the current climate of environmental concern etc. But it’s hard to feel slightly cool and rebellious watching Clarkson et al hammer a Pagani Zonda through Italy at high speed whilst also easting a TG easter egg… It’s similar to seeing someone in a Ferrari jacket and hat climbing into a Ford Fiesta. It’s also why I’m quite glad motorcycles haven’t really appeared in a TG style show on mainstream TV….:) Thanks Dan. I stil think this is smart. They’re definitely leaving cool/niche territory and that might lose them a few early adopters, but I think they’re carrying a quirky attitude with them into the mainstream. This is never easy to pull off and I think they’re doing exceptionally well. It would be so easy to have licensed a regular ‘Top Gear Easter Egg’ and they should be applauded for doing something a bit different. […] brand and not product. Top Gear is the shining example of a media brand that has transcended its format and is thus less vulnerable to channel […] Leave a Reply Cancel replyYou must be logged in to post a comment.