Ogilvy on the unconscious

I totally love (and belive in) this:

Asked about where he gets the big ideas of his campaigns, he replied that “big ideas in all fields come from only one place: the unconscious. Nobody’s ever had a big idea by a process of rational thought.” He described his process of digesting as much research material as possible, followed by “a good dinner and a bottle of claret, and then I got the idea from my unconscious. I won’t say I was totally unconscious after the claret, but I wasn’t at my best — except my unconscious mind was working and sent a telegram to my conscious mind.”


Don’t think

Ray Bradbury on the power of intuition

I’ve had a sign over my typewriter for over 25 years now, which reads “Don’t think!” You must never think at the typewriter — you must feel. Your intellect is always buried in that feeling anyway.