Categories
crowdsourcing likeability pr productivity

The wisdom of crowdsourcing

I’m full of admiration for the Guardian’s smart harnessing of community to wade through the masses of MPs’ expenses documents.

Very talkable and very likeable.

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Categories
pr surprise viral

Dangerous PR opportunity

Boing Boing reports that, due to legal issues with his label, Danger Mouse is to release:

a blank CD-R in a jewel case with art and liner notes. Fans can just download the music off a P2P site and burn it to the CD-R.

I’m sure this is a genuine case of label/artist differences, but if it were a PR stunt cooked up to raise awareness of the album, it’d be genius.

Imagine: once the hype around Danger Mouse’s audacious blank CD release has peaked, both parties could suddenly come to an agreement to release the album for real and cash in on the publicity.

Categories
likeability pr

Beats working

Want to attract the best talent to your company? Releasing videos like this is far more effective than running ‘inspiring’ posters in airport corridors

The full 18 mins are worth watching, but if you want a flavour, start at 10’14”

Categories
pr

Innocent and Coke – will it blend?

So Coke have bought c. 20% of Innocent drinks. There’s a feisty bit of feedback on the Innocent blog with many comments being negative, eg.

You thought wrong – you just killed your business 🙁

Disgrace but not surprising, you have sold your soul. Thats the last time we buy your products.

At best this is misguided – you’ll be a fig leaf for Coke’s unethical corporate machine. At worst it is a greed-driven betrayal of values and customers.

This is going to be an ongoing PR management issue for Innocent, but hats off for blogging it in the first place and keeping open the comments thread. This way the debate happens on their site and allows them to put their side of the story.

Indeed, so far the objectors have not gained much traction on other new protest platforms such as Facebook, and my bet is that this will die down. There’ll always be some people who object to corporate buy-ins (eg, McDonald’s and Pret. Btw, now no longer), but most people don’t care that much.

So long as Innocent remain open and engaged, they should be able to contain the dissent and continue with their plans.

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